SaaS Homepage Design: Can Buyers Understand Your Product?
An annotated hero and clarity checklist for founders and marketing leads who want buyers to understand a SaaS product from the first screen.
Blog
Notes on shaping digital products.
Practical guides to the decisions behind product interfaces, websites and mobile apps. Written for founders and teams defining what to build, what to improve and who to work with.
SaaS Website Structure: Map Pages to Buyer Questions
A page map for marketing leads planning a SaaS website, with one job per page type, a page-to-question table and a lean first sitemap.
Design Subscription vs Agency vs In-House: A SaaS Buyer’s Guide
A decision table for choosing between a design subscription, an agency project and an in-house designer, with dated costs and shortlist questions.
SaaS Product Redesign or Targeted UX Fixes?
A decision matrix for choosing between targeted UX fixes, a staged redesign and a broader SaaS product redesign.
SaaS Website Redesign Cost: Compare Scope Before Quotes
SaaS website redesigns typically cost $10,000 to $100,000 with a studio or agency. Budget ranges by scope, a design-only versus design-and-build matrix and a full-budget worksheet.
SaaS UX Audit Checklist: Find and Prioritize Friction
A task-based SaaS UX audit checklist with a findings template, severity guidance and a worked example for deciding what to fix, test or investigate.
SaaS Website Redesign Brief: A Practical Template
A practical brief for founders and marketing teams planning a SaaS website redesign, with a copyable template, page inventory and responsibility matrix.
How to Choose a SaaS Product Design Partner
A practical guide to comparing SaaS product design partners, with questions to ask, a weighted scorecard and a side-by-side proposal example.