Website Design for Startups and Technology Companies
A clear story.
A character of its own.
Gestures is an independent website design studio bringing structure, art direction and interaction together. We design websites that explain what your company offers, express its character and give visitors a clear next step.
For companies with something worth explaining.
A first launch, a changing product or a new direction can ask more of your website. We work with founders, technology companies and marketing teams at those points of change.
Startups Preparing to Launch
Introduce your company with a website that gives the essentials their place: what you offer, who it is for and how to take the next step. Establish a visual direction your first pages can share.
Growing Technology Companies
Bring your website closer to the company you have become. Reconsider the structure, page hierarchy and visual expression as your offer and audience evolve.
SaaS & B2B Companies
Give visitors a way into a complex product. Organize capabilities, use cases and product imagery so people can understand the offer before deciding to explore further.
Marketing & Brand Teams
Connect new pages and campaigns to the wider website. Keep a consistent visual language while giving each launch, service or offer the emphasis it needs.
Structure, expression and the space between.
Our web design services consider the journey from a visitor’s first impression to their next action. Page structure, visual design and interaction work together, with the scope shaped around your website’s needs.
- 01
Website Structure & UX
Give each page a clear role.
We organize pages, navigation and information around what visitors need to understand. The structure connects an initial question to relevant detail and an appropriate action, whether that is exploring a product, requesting a demo or making an enquiry.
- 02
Art Direction & Visual Design
Find an expression that belongs to your company.
Typography, color, imagery and composition establish the website's visual character. We consider how those choices work together across a full page and carry through to the smallest elements.
- 03
Marketing Website Design
Make the offer understandable across the site.
We design connected pages for the company, its products and its services. Each page addresses a different visitor question while sharing a consistent hierarchy, navigation and visual language.
- 04
Landing Page Design
Give one offer a focused path.
A launch or campaign needs a deliberate sequence of information. We shape the page around the offer, the supporting material available and the action visitors are being asked to take.
- 05
Responsive Design
Consider the layout at every size.
Responsive web design involves more than reducing a desktop layout. We consider how navigation changes, how sections stack, how imagery is cropped and where key actions sit on smaller screens. Reading order and access to information guide those decisions.
- 06
Interaction & Motion Direction
Let movement explain what happens.
Hover, focus and active states give controls a clear response. Transitions and motion can show a change, guide attention or reveal a detail. We consider touch behavior and reduced-motion alternatives when defining the experience.
For interfaces inside your software, explore our digital product design service.
When the website no longer tells the right story.
Website redesign starts with understanding where the current experience falls short. The issue may be the order of information, a dated visual direction or a next step that gets lost among competing messages.
The offer is difficult to understand
Visitors encounter features and statements before they understand what the company does. We bring the essential explanation forward and organize supporting detail around the questions that follow.
The company has moved on
The product, audience or positioning has changed, but the website still reflects an earlier stage. We reconsider its visual direction and page hierarchy around the business as it stands today.
Pages feel disconnected
Different layouts, type styles and controls make the site feel assembled over time. We define shared visual and interaction rules so individual pages belong to one experience.
The next step is hard to find
Competing calls to action leave visitors without a clear priority. We give primary and secondary actions distinct roles and place them where the surrounding information supports the decision.
A clear direction before the details.
Business context gives the website its purpose. Structure establishes the journey. Visual and interaction design give that journey its form. The sequence and deliverables are shaped together around the work.
- 01
Understand the Business
The starting conversation considers what your company offers, who the website needs to reach and what visitors should be able to do. Existing materials and available content provide the context.
- 02
Define the Structure
Page roles, navigation and information order give the website its structure. The level of detail and any supporting design documents are defined around the agreed scope.
- 03
Establish the Visual Direction
Typography, color, imagery and layout can express the company’s character. Together, they provide a visual direction for the pages that need attention.
- 04
Design Across Screens
Navigation, content order and key actions need consideration across screen sizes. Responsive layouts and interaction detail depend on the needs of the website.
- 05
Refine & Deliver
Hierarchy, consistency and feedback guide refinement. Review responsibilities, handover and final deliverables are agreed together rather than assumed.
A considered collaboration, with a defined scope.
Your existing website, brand direction and priorities provide the context for the work. The starting conversation is a place to discuss which pages need attention and what the design needs to communicate.
Begin with the priorities
Share what is changing: a launch, a new offer, a broader audience or a website that no longer fits. Identify the pages and visitor journeys that matter most.
Make the starting point clear
Bring the brand materials, copy, product imagery and website references already available. Identify what is ready and what still needs an owner before design begins.
Define the work together
Page coverage, responsive layouts, interaction detail and handover requirements need a shared definition. Feedback responsibilities and approval points also belong in that scope.
Learn more about Gestures Studio ↗ and the perspective behind our work.
Monthly partnership
$7,500$10,500USD / month
Studio $7,500 + Growth $3,000 / month
For a few months of focused progress. The monthly plan suits ongoing product work and longer design sprints.
Lead Designer · Senior Designer · Account Manager
Work starts within 1 day of payment.
Cancel anytime.
Book a CallWeekly sprint
$2,250$4,000USD / week / 2 weeks
+ $3,000 / month for Growth
For a smaller feature, a focused website project or a shorter sprint. Choose a weekly engagement when the work needs a tighter horizon.
Save $500 with two weeks: $4,000 instead of $4,500.
Lead Designer · Senior Designer · Account Manager
Work starts within 1 day of payment.
Cancel anytime.
Book a CallAdd Growth to a studio plan
SEO, content strategy and content production, alongside your design team. Growth is billed monthly. Cancel anytime.
+$3,000 / month
Website Design Questions
What is included in your website design service?
The service covers website structure, art direction, marketing pages, landing pages, responsive layouts and interaction direction. We confirm the exact pages, states and deliverables together before work begins.
Can you redesign our existing website?
Yes. A website redesign can address the structure, visual direction and interaction of an existing site. The starting point is what has changed in your business and which parts of the current website still serve it well.
Do you design SaaS and B2B marketing websites?
Yes. We design websites for startups and technology companies, including SaaS and B2B businesses. The focus is on explaining the offer, organizing product information and helping visitors find a relevant next step.
Can you work with our existing brand identity?
An existing identity can provide the starting point for the website's typography, color and imagery. Share your brand guidelines and assets so we can discuss how they translate to the page layouts and interactions.
How do your studio plans work?
Choose $7,500/month for ongoing, multi-month work or $2,250/week for a focused feature or website engagement. A two-week sprint is $4,000. Both include a Lead Designer, Senior Designer and Account Manager, and you can cancel anytime. The optional Growth plan adds $3,000/month for SEO, content strategy and content production; it is billed monthly only, with either plan.
This page describes website design. Development, CMS implementation, copy, SEO delivery and post-launch support are not included by this description. Discuss any requirements with us before agreeing the scope.
Before the redesign.
SaaS Homepage Design: Can Buyers Understand Your Product?
An annotated hero and clarity checklist for founders and marketing leads who want buyers to understand a SaaS product from the first screen.
SaaS Website Structure: Map Pages to Buyer Questions
A page map for marketing leads planning a SaaS website, with one job per page type, a page-to-question table and a lean first sitemap.
SaaS Website Redesign Cost: Compare Scope Before Quotes
SaaS website redesigns typically cost $10,000 to $100,000 with a studio or agency. Budget ranges by scope, a design-only versus design-and-build matrix and a full-budget worksheet.
What does your next website need to say?
Tell us what your company offers, where the current website falls short and what you want to change. We can use the conversation to understand the need and discuss whether Gestures is the right fit.