Website Redesign Services
Gestures redesigns existing business websites, bringing their structure, page layouts and visual direction in line with what the business offers today. We retain useful content and brand elements, redesign the pages that need attention, and define how navigation and key actions work across screen sizes.
Bring the website up to date with your business
A change in your services does not always call for a completely new website. It may require a clearer introduction, a different order of information or a set of service pages that explains the offer in more detail.
We establish what has changed and how the website needs to reflect it. That gives the redesign a specific purpose, whether the work concerns a few pages, a disconnected visual style or a broader structure that no longer fits the business.
The starting point is your existing site and the work you need from it. Useful parts of the website remain part of that conversation, rather than being discarded because the design is changing.
The design work we deliver
Website structure and navigation
We define the roles of the pages being redesigned and the information each needs to carry. The structure connects the business introduction to relevant service detail and a clear next action. Navigation and content hierarchy make those relationships visible within the design.
Visual page design
We redesign the agreed pages using typography, color, imagery and composition. Existing brand guidelines can provide the foundation, while shared visual decisions bring the pages together. A homepage, service page and landing page can have different layouts without feeling like separate websites.
Responsive layouts and interaction detail
We design how content, navigation and actions are arranged on smaller screens, including reading order and the treatment of imagery. Relevant control states and behavior are defined alongside the layouts. Transitions and motion form part of the interaction direction where they support the design.
Your delivery includes the page structure, visual page designs, responsive layouts and interaction details agreed for the redesign. The scope identifies which pages and control states are included, together with the handover requirements, before work begins.
Keep useful parts of the site
A redesign can retain your identity, approved content and pages that still serve the business. We distinguish those elements from the work being changed so the engagement has a clear boundary.
For example, a business introducing one new service may need a new service-page design and changes to the homepage, while retaining its identity and wider navigation. If the offer has changed across the business, the work may instead address the site structure and several connected page layouts. These are examples of scope, not fixed packages.
The design follows the services and customer actions involved. That might mean giving a menu and reservation route a clearer relationship, organizing the detail of appointment-based services, or separating several professional services into understandable explanations.
How your redesign moves forward
We work remotely with your team, using the current website, available content and brand material to establish the starting point.
1. Define the changes and the scope
We begin with what the website needs to communicate now and which parts you want to retain. Together, we establish the priority pages, design outputs and relevant responsive and interaction work. We also identify who supplies and approves service information, copy and imagery.
2. Develop the structure and page designs
We establish the information hierarchy and visual direction, then carry those decisions into the agreed layouts. Your team reviews how the designs present the offer, connect the pages and support the intended actions.
3. Refine and hand over
Feedback informs refinement of the hierarchy, consistency and interaction details. We deliver the design outputs defined in the scope, with review responsibilities and the receiving team's handover requirements agreed at the start.
Plan the work beyond the design
Building and publishing the redesigned website have their own responsibilities. Development, CMS setup, content migration, copywriting, integrations, SEO implementation and ongoing maintenance are not automatically included in Website Redesign.
We establish who handles that work before the engagement begins. If another team is implementing the designs, its delivery requirements inform the handover. If the site uses a booking, ordering or payment tool, we define the page route around the selected system; configuration or custom connection work needs separate scope.
For the broader service, including new websites, explore our website design services.
Website redesign questions
Does a redesign require a different website platform?
A design change and a platform change are separate decisions. Share the current platform and implementation arrangements when defining the brief. Any platform replacement, CMS setup or migration work needs an explicit scope and owner; it is not assumed to follow from the new layouts.
How are existing URLs and SEO considerations handled?
Changing page designs does not by itself require changing their addresses. Retaining useful URLs should be considered before implementation. Where addresses will change, URL mapping, redirects, canonical settings and index checks need an assigned technical owner. That SEO migration work is not automatically included in the design engagement, and unchanged rankings cannot be guaranteed.
What affects the cost and timing of a redesign?
The number of pages being designed, the depth of the responsive and interaction work, content readiness and the review arrangements all affect the scope. Implementation adds its own requirements where it is needed. We establish the work and delivery arrangements around those factors rather than state a fixed total or completion date for every redesign.
Tell us what needs to change
Share your current website, what it needs to communicate and the parts you want to keep. Bring any existing brand assets or content, together with implementation arrangements already in place. We will establish the design work and delivery requirements from that starting point.


